I. An Overview of Funnel Chart
1) A Funnel Chart is a powerful visualization tool designed to depict stages in a process, particularly useful in analyzing conversion rates and identifying potential bottlenecks. By representing data as trapezoidal layers in a funnel shape, it highlights the proportionate reduction at each stage, effectively capturing the flow of processes or sales pipelines.
2) The strategic advantage of using Funnel Charts lies in their ability to simplify complex progressions into comprehensible visual narratives, thereby facilitating more informed decision-making and optimization of processes. Employing Funnel Charts can thus significantly benefit organizational strategy and operational efficiency by providing clear insights into critical performance metrics.
3) Related Articles： Data Integration in Chart Visualizations、Comprehensive Chart Design Elements、Dynamic Chart Interactivity Features
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II. Steps to Create a Funnel Chart
1. Prepare Data for the Funnel Chart
1) Create a File Dataset named Step and select the Excel file, as shown below:
2) Preview data:
2. Insert the Funnel Chart
1) Take a Floating Chart as an example: Refer to insert Floating Chart:
In the pop-up [Chart Type] panel, select [Funnel Chart] on the left.
Select [Funnel Chart].
Click [OK] to finish inserting the Funnel Chart.
3. Bind Data for the Funnel Chart
Double-click on the Funnel Chart and click on [Cell Element]>[Data] in the right panel to bind data:
Select [Dataset data] in [Data source], and [Step] in [Dataset].
Select the default [Enable Field Value] for the [Series Name From]. Select [Type] for the [Series]. Select [Statistics] for the [Value].
4. Set Style for the Funnel Chart
1) General style
Select the chart and click[Style]. There are various chart types, but most style settings are similar to the general style. You can refer to Chart Style and the default setting is as follows:
Change the chart title:
Click [Title].
Change the [Text] of the Title to: Funnel Chart.
Set the Continuity of the funnel.
Click on the [Series].
Set the Continuity to [Discontinuous].
Add Label:
Click on the [Label].
Check [Use Label].
Click on [Common] under the [Content].
Check [Series] and [Value].
2) Special Style
In a Funnel Chart, the indicator [Conversion Rate] can be found via Style>[Label]/ [Tooltip]>Content. The Conversion Rate refers to the percentage of conversions obtained by dividing the value of the current series by the value of the previous series. The Conversion Rate is checked by default.
5. Set Special Effects for the Funnel Chart
For a detailed description of the settings of Special Effects, see Chart Special Effects for the settings of general special effects.
6. Preview Effect of the Funnel Chart
Save and preview. An example of a Funnel Chart with the style already set is shown below.
III. A Conclusion of Funnel Chart
In conclusion, Funnel Charts serve as an indispensable visualization tool for depicting process stages, and guiding strategic analysis and decision-making across various industries. By clearly demonstrating the progression through different stages and highlighting potential losses at each phase, these charts provide valuable insights into operational efficiency and bottleneck identification. Their application is critical for businesses aiming to optimize processes, enhance understanding of data flow, and ultimately drive improvement in conversion rates.
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